About

Locally-owned & operated, The CVille Store is a small design outfit located on the historic Downtown Mall in Charlottesville, Virginia. We started this design shop initially as Tenacious Threads, LLC and hoped to show the world (Yes, the world!) our designs. We realized very quickly that our hearts, our families, our friends and our futures were right here in Charlottesville. At that point, it dawned upon us – it was Charlottesville that was inspiring us to conceive, nurture and create these designs and watch them come to life in real time. It’s a rush to see our designs in-person around the University of Virginia or The Downtown Mall or The Blue Ridge Mountains. It’s truly an awesome feeling! These emotions are why we re-dubbed Tenacious Threads as The CVille Store in March, 2013.

Through The CVille Store, we will feature designs, clothing & items that are inspired by the best city in the world – Charlottesville, Virginia. We hope you enjoy them!